A major site re-brand and the company’s long-awaited UK launch top what has been a highly positive week for both FanDuel and the DFS industry as a whole.
Full Re-Brand, Consumer Protection Measures Implemented
The ball got rolling on Monday, August 1st, when FanDuel rolled out a new site design, new logo, new product features and overall site improvements. On the same day, the company also announced that it would debut a season-long offering in time for NFL season, as well as that it was prepared to take its product live in the United Kingdom.
The changes to the operator’s site are many, and range from aesthetic to those related to consumer protection. The new logo is a shield, which as the official press release from FanDuel announcing the re-brand explains, “reflects FanDuel as a premier sports and entertainment brand viagra france 5.” The site’s predominant color has also been changed to blue, and is pervasive throughout its multiple user platforms and social media channels.
Meanwhile, the new Bill of Rights and Governance page appears to be FanDuel’s attempt to consolidate and address all of the major concerns that have been raised by both players and lawmakers alike regarding daily fantasy for some time. Located in the form of an easy-to-read slide presentation through the link https://www.fanduel.com/bill-of-rights, the Bill of Rights provides site users with information on the following pertinent topics:
- Level Field– Users are informed that third-party scripting has been banned, and that contest entry limits have been instituted site-wide.
- Your Money– Users are assured that all player funds are kept in fully segregated accounts.
- Clear Rules– Users are informed that all scoring, prize pool, payout structure and entry cost are available in advance of each contest.
- Contest Choice– The site’s variety of contest offerings are listed, assuring users they can enjoy daily fantasy in any way they like.
- Upfront Matchups– The site’s recent addition of player badges dovetails into this area, as their existence assures users that they’ll know when they’re up against a highly experience player.
- Fair Competition– New users are assured they’ll have their own exclusive “area of the pool” to wade in while gaining experience in daily fantasy.
- Helpful Support– The site closes out the Bill of Rights by encouraging users to avail themselves of their top-notch customer support department whenever an issue arises or they have a question.
The section presents as a good faith effort on the part of the site to neutralize a significant degree of the criticism that has been levied against the industry with respect to what has been perceived as a lack of a level playing environment, particularly when it comes to novice users. The comprehensive amount of issues addressed also likely serve as a “catch-all” way of complying with various regulations regarding consumer disclosures that exist within the various bills legalizing the industry around the country.
New “Friends Mode” To Offer Season-Long Option
The new “Friends Mode” season-long offering has yet to be revealed in great detail, with the press release only mentioning that users will have the ability to play against their friends during each week of the coming NFL season.
Friends Mode will be available on both mobile and desktop platforms later in the summer. It’s one of the more intriguing offerings from a DFS site in some time and largely unprecedented, although the now-defunct DraftStreet did offer snake drafts that mirrored those typically utilized in season-long leagues. However, these drafts were still for the purpose of building a roster for a daily fantasy contest.
UK Launch Imminent
Meanwhile, the imminent UK launch for FanDuel signifies that the company’s November 2015 application for a gambling license in the country has been approved. It’s certainly a homecoming of sorts for the site, which was founded in Scotland back in 2009, and which has had its UK platform in beta testing mode for some time.
FanDuel will only offer soccer contests for the time being, and accordingly, already has English Premier League contests available in its UK platform lobby ahead of the August 13 season launch. Just as with DraftKings’ own UK platform, FanDuel will not share player liquidity with the U.S., and UK players will not be able to access the U.S. platform’s contests either.
Legality Accomplished in New York, Massachusetts
The plethora of announcements and developments come on a week where the industry is riding a wave of optimism. Late Sunday night, the Massachusetts General Court unexpectedly passed a bill regulating the industry, without any prior fanfare. The bill simply needs the signature of Governor Charlie Baker to be officially enacted into law.
Additionally, the most pertinent development for DFS in the past several months officially came to pass Wednesday, when Governor Andrew Cuomo signed the bill that the New York Legislature had passed in June legalizing and regulating daily fantasy sports in the Empire State.