Some opponents of daily fantasy believe that DFS advertising is deceptive in that it makes casual players feel like they have a better chance of winning than they actually do. They believe professional grinders, who might enter a contest hundreds of times, make use of third-party software tools and rely on complex algorithms to make their drafts, have a nearly insurmountable advantage over the competition.
Canadian media company TheScore is looking to strip away all of those advantages with its recently launched DFS product QuickDraft, a mobile-first DFS site which aims to level the playing field between pros and amateurs.
For now, the app will be free to play, with daily winners taking home modest prizes of between $100 and $1,000. Since players won’t be putting up real money, the makers of the app believe that the site is under no threat of being shut down by US or Canadian authorities.
When TheScore bought the technology behind QuickDraft last year, it had planned to launch it as a real-money DFS site. That all changed, however, after lawmakers in the US decided that the industry might not be legal.
Keeping things fun
To ensure that contests remain fun for users of all skill levels, the app allows only one entry per contest and prohibits the use of scripts and computer algorithms.
“Fantasy sports has lost its way by allowing gameplay that caters to professionals instead of sports fans,” the company said in a release. “We think this makes for a poor experience. QuickDraft provides a mobile-first and quick fantasy experience, with exclusive free-to-play cash contests that allows us to introduce this unique and fun game to as many sports fans as possible throughout the United States and Canada.”
For now, players only have the option of entering NFL contests, but the company promises to offer other major leagues soon. As part of the launch, TheScore has beefed up its fantasy sports content selection on it sports app theScore.com.
While the app is completely free to play and charges no fees, the company doesn’t rule out the possibility of running ads as a way to fund their prize giveaways in the future. But for now, it plans to take things slow.
“To launch a paid model into this environment, where instantly you’re on your heels and you’re having to respond daily to the latest news on what [U.S doctissimo le viagra.] state A, B or C is doing, you’re not focusing on the product,” said Benjie Levy, TheScore’s chief operating officer.
The score boasts an audience of 10.5 million monthly active users, which it hopes to entice over to QuickDraft. With the app generating no revenue, the company will be spending a good chunk of change on player prizes while it builds a player base.
It’s unclear how much money the company is willing to spend on the project, however. TheScore reportedly made $12.4 million in revenue, with losses of $13.5 million for the fiscal year ending August 31.