I know the horse has long been dead and beaten, but those never-ending DraftKings and FanDuel ads were a little much. The first time I saw the now-infamous Gomes brothers going crazy and then hoisting an over-sized novelty check, I thought, “Hey, that’s cool. What a great feeling that must be.”
Now I just want to see them eat that check. Dry, no ketchup.
There is that one commercial, though, that is a bit strange. Amidst the testimonies of people who have won a lot of money playing daily fantasy sports, there is one guy, “Bradley C.,” whose winnings displayed on the screen only total $349.
“FanDuel has definitely changed my Sundays,” he says. “It’s made it a lot more interesting.”
From there, we are introduced to “Scott H.,” who has won $2,136,431 and Arman K., who has banked $22,298. But why did FanDuel include Bradley and his paltry three-figure total? How on Earth is that going to make jaws drop and deposits flow? Might as well interview me and flash my $104 in profits on the screen (yes, that’s right – I’ve made about $90 since I wrote my bio for this site – please don’t e-mail me with investment opportunities).
As it turns out, Ben Koo of was wondering the same thing, and tracked down Bradley C. to find out what in the heck was going on. Of course, the first question he had for Mr C. was why a non-baller like him was in the commercial in the first place.
Bradley said that FanDuel was actually interested in his friend, JP, with whom he was in a low-stakes league. JP, in turn, sent FanDuel’s questionnaire to the fantasy football buddies and Bradley ended up getting contacted for a phone interview. FanDuel eventually picked his group of friends to interview on location at JP’s beach house.
Bradley said the commercial wasn’t scripted – what he said was actually what he said – but that the interview definitely fished for the right answer:
They are asking you questions and not really leading you into things, but they’ll ask you the same question probably 10 or 12 different ways, so that they can grab the sound bites. Just like reality television does, because my girlfriend Beth is a reality TV producer. I understood when one of those things you said “Bradley C probably knows how to read 嘉盛 lines really well”… there are no lines, but I do have an idea of how they get sound bites for TV, so I knew you’ve got to have high energy when you are answering questions.
They asked things like, “How has Fanduel changed your Sunday? Has Fanduel made your Sunday’s more interesting?” and that’s where his line in the commercial came from. He basically just repeated the question.
Of course, he has had a blast seeing himself on TV, though he didn’t expect to see his face THAT often. Bradley has even been recognized by strangers. He’s not concerned with his fifteen minutes of fame ending; he’s had a lot of fun with it and is fine with FanDuel moving on to a new batch of spokespeople.
Has started to parlay his notoriety into something at least a little profitable, as FanDuel set him up with his own “Beat Bradley C” promo code. He has posted a silly video on YouTube, showing off all of the “one-dos” he’s won on the site and has gotten a whopping 40 people to sign up. Hey, little by little.
Bradley doesn’t know exactly why FanDuel chose him for the ads instead of a high roller, but he thinks it is likely because he is more relatable than someone who has won a couple million. He only plays for a few bucks at a time, mostly competing for fun against friends, which is the same for most DFS players.
He figures when a person watching the commercial sees him and his low three-figure winnings total, that could encourage them to sign-up more than the hope of millions, as it is simply more realistic. With Bradley C., FanDuel isn’t trying to sell a pie in the sky (though it is with other players).
“Those commercials were from back in April and that $349 was real, and I can tell you that as of a few days ago the actual number is $650,” he told Awful Announcing. “Like I said, I’m not blowing chunks of wads, I’m still the regular guy.”