Today FanDuel adds analytics firm numberFire to its list of recent acquisitions, bolstering its own employee roster with the company’s team of data experts. The firm uses proprietary statistics to gain “unprecedented insights” into the performance of athletes while predicting outcomes of sports matchups. The company provides some of that data to its website viewers for free, but also offers special analytics and tools only available to those who have purchased a subscription.
In a press release, FanDuel CEO Nigel Eccles spoke about the deal, and revealed the company’s plans to expand beyond DFS. “It’s our intention to build a multiplatform sports entertainment company, and joining numberFire and FanDuel creates the opportunity to meaningfully grow both businesses while providing fantasy sports users the best tools around,” he said.
In an interview with TechCrunch, Eccles made further remarks suggesting that FanDuel would soon diverge from being a strictly DFS business. “Our ambitions have really broadened,” he said. “We’ve started to think of ourselves less as a fantasy sports business — we want to make sports more exciting.”
The numberFire website will continue to operate on its own and receive investment from its new owner. Players who have long been clamoring for more data on FanDuel will be happy to know that the numberFire statistics will be eventually integrated into the DFS product.
“numberFire’s goal has always been to make sports fans smarter, and FanDuel’s mission is to make sports more exciting,” said numberFire CEO Nik Bonaddio. “NumberFire’s consistent growth is directly correlated to the rise of the daily fantasy industry and uniting our teams will propel the sports analytics and fantasy industry forward.”
Focus on talent acquisition
The acquisition is the company’s third this year, as FanDuel has recently been putting in to play the $275 million it raised in a recent funding round. In May, the company made an acqui-hire by scooping up more than 40 former employees of Zynga’s now defunct fantasy sports company. The company made a further talent acquisition in July by purchasing Kotikan, the Scotland-based developer of its mobile app, bring their 57 employees on board.