Following the lead of several online poker sites, DraftKings has revamped its rewards program to include a tiered Frequent Player Points structure which awards players with free entries into guaranteed events.
In the new structure, players earn 1 FPP for every $1 they spend in entry fees, and can acquire even more through something DraftKings calls Daily Missions. Daily Missions are announced at 10:30 PM EST each day, with awards being paid the next business day for completed weekday missions, and on Monday at 11 AM for missions completed on Friday, Saturday and Sunday.
The main component of the new program is the tiered level structure, which is broken down into Bronze, Silver, Gold and Platinum. When you acquire the necessary FPPs, you’ll be automatically bumped up levels, where you will receive a free ticket to one of the following contests:
- Bronze: earn 1,000 FPPs in one month and receive a free entry into a $10K guaranteed contest
- Silver: earn 2,500 FPPs in one month and receive a free entry into a $25K guaranteed contest
- Gold: earn 5,000 FPPs in one month and receive a free entry into a $100K guaranteed contest
- Platinum: earn 20,000 FPPs in one month and receive a free entry into $100K guaranteed contest and a $50K guaranteed contest
Players can cash in their FPPs in DraftKings’ VIP store for apparel, contest tickets, VIP experiences and sports related merchandise. Buying from the store does not affect VIP level; once you qualify for a level, you’ll be locked into that tier and will only be able to advance forwards.
Users start earning FPPs on the first of each month and will be awarded free contest tickets on the first business day of the next month, depending on which tier they hit. Each week, DraftKings will send out an email giving players a progress report.
DraftKings has also added something they call the Flash Bonus. These contests will appear randomly in the main lobby and be tagged on a variety of sports, and can award players with even more prizes.
Taking a cue from online poker
With the new system, DraftKings is following in the steps of online poker sites like partypoker and 888, both of which recently unveiled rewards programs which feature Missions. iGaming giant PokerStars also recently revamped their VIP rewards which now include VIP steps, a system which places users in six different tiers depending on how much they play.