With the DFS industry on the cusp of its most profitable time of year, sites are gearing up with a number of various promotions and high-stakes tournaments for Week 1, which is less than two weeks away at this point.
However, the NFL preseason is already in full swing, and with Week 3 of the exhibition slate typically serving as the opportunity for each team’s starters to receive extended action, DraftKings capitalized on the heightened interest by kicking off the Monster Energy $50,000 Fantasy Football Series this past Friday, August 26th.
Series Runs Through Regular Season; $10,000 Prize Pool for Each
As described on DraftKings’ site, the series, which is co-sponsored by Monster Energy and features Patriots tight end Rob Gronkowski as its official athlete spokesperson. The subsequent four GPPs (General Prize Pools) in the series will unfold during the regular season on the following dates: Sunday, September 25 (Week 3), Sunday, October 23 (Week 7), Sunday, November 20 (Week 11) and Sunday, December 18 (Week 15).
As per DraftKings, each of the five contests will be completely free of charge and will award a total prize pool of $10,000. The prize breakdown for each of the five tournaments will be as follows:
21th -30th– $20.00
51st– 100th– $10.00
DraftKings Leveraging the Power of Sponsorships
The $50,000 Monster Energy Fantasy Football Series highlights two of the site’s numerous partnerships. Not only is Monster Energy serving as the title sponsor of the series, but the presence of Gronkowski also highlights DraftKings’ official marketing agreement with the New England Patriots. Furthermore, Patriots owner Robert Kraft is an equity investor in the Boston-based DFS operator.
The most recent co-sponsored event between the team and DraftKings was the Fantasy Sports Fest, which unfolded at Gillette Stadium on Sunday, August 14 and featured a host of activities, appearances by ESPN personalities Matthew Berry and Trey Wingo, and a chance for fans to meet Patriots superstars such as Gronkowski while also taking in one of the team’s training camp practices.
Notably, with the industry beginning to acquire some legal clarity as a result of successful legislative efforts in eight states during 2016, the willingness of non-sports entities such as Monster Energy to attach their names to daily fantasy sports may once again be on the upswing in coming months.