Before , DraftKings worked to make its soccer scoring system more robust and appealing to fans overseas. It has since continued to improve the experience and recently announced that it would be adding Liga MX and the Europa League to its list of contests.
DraftKings is not new to soccer and has been offering Champions League and English Premier League competitions to its users for over two years. Since then, it has (MLS), giving it the right to call itself the league’s official DFS provider.
The addition of the Liga MX and Europa League will give daily fantasy soccer players even more contests to choose from, while attracting more interest from UK bettors.
“We are increasing our product depth, adding more leagues and contests that appeal to our growing global market,” said DraftKings Chief International Officer Jeffrey Haas. “Football, as we all know, is the world’s favorite sport and we are proud to see so many daily fantasy football players using as their second screen on match days to increase their engagement with and enjoyment of the sports they love.”
Indeed, the Boston-based site has secured partnerships with several top clubs, including Arsenal FC, Liverpool FC and Watford. DraftKings plans to offer special, one-of-a-kind experiences which fans can only win through the site.
Liga MX is the top level league of the Mexican soccer league system and holds two tournaments each year – Apertura in the summer, and Clausura in the winter. It currently ranks 20th worldwide and is considered the strongest North American and Latin American league.
The Europa League began in 1971 and holds an annual club competition for European football clubs which qualify based on their performance in their own national leagues. The launch of DraftKings’ Europa League contests was timed to sync up with the Liverpool/Manchester United game last week, which Liverpool won 2-0.
“[We are] delighted to extend our relationship with DraftKings, so that their customers can enjoy an even greater breadth of competitions and contests,” said Angus McNab of 二元期权 technology provider Perform Content. “The addition of Liga MX is really exciting and it’s great that people will explore the performances of players in this league as well.”
While it already had experience offering soccer contests, DraftKings did research in the UK which revealed that users there wanted a more complete scoring system. It took the suggestion seriously and decided to ahead of the UK launch, which now takes into account 19 different play events.